social media manager


Bachelor of Arts, Professional Writing; Emphasis on Editing and Publishing. 
Michigan State University. 


John L. Scott Real Estate
Social Media Manager
May 2018–present

Drive the strategy, tone, brand development and brand credibility of the corporate social channels for John L. Scott, one of the largest real estate companies in the Pacific Northwest. Create a monthly content calendar and write daily posts for Facebook, Instagram and LinkedIn as well as manage all messages, comments and queries through those media platforms in order to engage buyers, sellers and new agents and brokers. Serve as a copywriter as well as copy editor and proofreader for print brochures, booklets and digital materials. Create paid Facebook advertising campaigns, ranging from recruiting to brand awareness.  In less than a year, doubled Instagram followers and increased Facebook likes by 11%.


Lake Effect Digital
Social Media Manager
February 2017–March 2017

Managed six different social media clients daily, ranging from the tourism industry to a community college. Utilized Sprout Social to manage and plan daily posting schedules and run monthly reports. Social platforms included Facebook, Instagram, Snapchat and Twitter. Curated images to post, sought out relevant content to share and replied to any queries. Brainstormed strategies and implemented ways to engage more consumers, both organically and paid. Created and managed Facebook ad campaigns. Collaborated with the design team to create social images, Snapchat filters and marketing materials. Wrote content for client websites.

Digital Content and Social Strategist
March 2016–February 2017

Daily management of client’s social media. Social platforms included Facebook, Twitter, Snapchat, LinkedIn and Instagram. Worked with the design department to create social images including text overlay, captions and concepts for clients. Spearheaded project to design several Snapchat filters. Performed keyword research, site audits, and created editorial calendars. Optimized and wrote website content, blogs and micro content. Used Google Analytics to analyze data, create forward strategies and write monthly reports.

Social Media Manager
May 2015–March 2016

Created a content and social strategy plan to increase the online presence of the store. Concepted and collaborated with the design team to create email campaigns and social images. Increased likes and followers on Facebook and Instagram. Wrote monthly blog posts and expanded products on the website. 

Traverse Magazine & MyNorth Media
Senior Web Editor and social media manager
August 2014–September 2015

Big picture campaigns included curating and prioritizing the daily content for Used Wordpress to upload and format content. Wrote online feature content. Produced editorial videos. Collaborated with marketing coordinator to create a social media strategy. Increased Instagram followers from 100 to more than a 1000. Increased Facebook likes by more than 500 likes.    

Proficient with Facebook, Instagram, Snapchat, Twitter, WordPress, Squarespace, Sprout Social and Google Analytics.
Some experience with Adobe InDesign and Photoshop.